For Marc, as the fashionistas call him the fashion world, spring 2026 is anything but an enchanted interlude. It’s a pause. An almost solemn silence in an industry that speaks too loudly. A kind of act of memory rather than nostalgia a reminder that fashion, when sincere, can be a tool for reflection as much as a spectacle.

In his notes, Marc invokes memory and loss, dedicating the season to his late friend, Louis. But here, remembrance is not a sentimental refuge. It emerges raw and autonomous, shaping the present without attempting to soften or embellish the past.

As the world wavers politically, socially, and emotionally, fashion seems to be returning to a more intimate truth: that of everyday clothing, the quiet almost stubborn joy of getting dressed each morning. Jacobs, a master of excess and spectacle, chooses restraint here. And that choice, paradoxically, is radical, perhaps marking a moment of mourning.

We rediscover a Marc Jacobs we have not seen in some time: less theatrical, and now firmly anchored within the empire of the Seigneur. After the collapse of negotiations with Authentic Brands Group, the designer has nothing left to prove and yet. He can still move us without shocking, still speak about the world without shouting, and above all, demonstrate that fashion can be a place of gravity, consciousness, and lasting beauty.

FM