Consumers still believe they are choosing. They manipulate images of themselves, virtually try on a lipstick or a hairstyle, and call this freedom. In reality, the machine is already watching, already learning, already sorting.

What is coming is not a simple refinement of these digital amusements. Soon, the system will no longer merely suggest a mascara or a cream. It will buy them. Not with your informed consent, but with your silence. Choice will become a useless formality, like voting for a single list.

This is called agentic AI. The term is new; the idea is old. Artificial entities, endowed with autonomy, pursue an assigned objective without asking how or why. They do not wait for precise orders. They interpret. They act.

Earlier artificial intelligence responded when questioned. The new one acts before the question is even formed. It does not converse; it executes. It coordinates with other agents, invisible, silent, efficient. A network without a face, in which each element works for the whole.

This system is never alone. It communicates, shares, corrects itself. Each agent perceives its environment, adjusts its behavior, decides. It is rarely wrong, because it does not need to be right. It only needs to be obeyed.

You attend a wedding. You believe you are looking for inspiration. In reality, the machine is interrogating you. It wants to know your role, your exact place in the social hierarchy of the moment. Are you the bride, the friend, the secondary figure meant not to draw attention?

If you are the friend, the system decides. It knows you must not outshine. It chooses discretion, neutrality, conformity for you. Clothing becomes a silent message of obedience to the established order.

This is how the future presents itself. Not with boots and shouting, but with helpful recommendations, decisions made on your behalf, and the persistent impression that all of this was done for your own good.

FM