In the perpetual carousel of creative leadership in fashion, change is almost a house tradition. This time, the shift comes at Etro, where Marco De Vincenzo is stepping down from his role as creative director after several seasons shaping the brand’s aesthetic.

The announcement, released on Thursday in a brief statement, indicates that the decision was made by mutual agreement and marks what the company describes as a new strategic phase.

The transition comes at a moment when Etro’s ownership structure has recently evolved. The investment fund L Catterton, which acquired a majority stake in 2021, remains the principal shareholder. Joining it are new investors including the Turkish group Rams Global, Italian entrepreneur Mathias Facchini, head of Swinger International and owner of the brand Genny, as well as SRI Group. Their entry, finalized at the end of 2025, also marked the departure of the founding family from the company’s capital.

Appointed in 2022, Marco De Vincenzo oversaw the house’s full creative scope, including women’s and men’s collections as well as the home line. During his tenure, he placed particular emphasis on accessories, a category he helped energize thanks to his extensive expertise in leather goods, notably developed through collaborations with Fendi.

Founded in Milan by Gerolamo Etro, the house built its identity around a distinctive visual language, most famously its paisley motif and travel-inspired prints. Originally a textile company, Etro gradually expanded into women’s and men’s ready-to-wear and later into a broader range of lifestyle products.

Today, the brand operates a network of more than 160 boutiques across over 20 countries. While fashion remains its historical core, the development of its lifestyle universe is increasingly seen as a key pillar of its future strategy.