DITALuxury fashion eyewear brand, Dita, has opened a new store in New York. The boutique is the brand’s first on the East Coast, and follows openings in Los Angeles and Tokyo. The store is located on 273 Lafayette Street, in the heart of Soho, and measures 900 ft². The interiors were designed by Tag Front architecture studio, who have designed all the Dita boutiques. Luxurious hand-finished interiors are contrasted with bare concrete walls and an exposed ceiling, for an LA-meets-NYC-style.

John Juniper and Jeff Solorio of Dita say: “We are excited to bring our West Coast aesthetic to the East Coast. New York City is always an inspiration for us and we are thrilled to be opening a store in the most dynamic city in the world.”

Tag Front says: “DITA stands for luxury, fine craftsmanship, sophistication combined with an edge. Emulating this are the fixtures and elements, showcasing the refined elegance, juxtaposing against raw concrete walls and steel like floors.”