The French luxury brand has redoubled its deployment, including a temporary establishment on Avenue des Champs-Élysées in Paris and a takeover of its Fifth Avenue flagship in New York, both entirely decorated with the checkerboard pattern. . . it was the keystone of Monsieur Happy’s spring 2024 collection.
During Vuitton’s pre-fall men’s show in Hong Kong in early December, Williams took a quick business trip to China, which coincided with the installation of three giant Speedy airbags: one on the exterior of the Louis Vuitton house . . Chengdu lighthouse. and two in Shanghai, one of which ran down the Huangpu River into the city.
According to research and data analytics company Launchmetrics, the show had a media impact value of $42.6 million. The event broke records by garnering 775 million views on Vuitton-owned platforms and an additional 300 million video views on press accounts, the brand said, but no orders! Continue reading