Category Archives: BREAKING MODE
WHAT AN INFLUENCER ACTUALLY
As the fashion sector struggles to define what an influencer actually is, organisations like the Federal Trade Commission in the United States are cracking down on false influencer advertising. In other words, if an influencer has been paid to wear a brand’s clothing, they will now be obliged to say so.
On Wednesday, Carlo Capasa, the head of Italy’s fashion chamber, said the time has come for “influencers” to specify whether or not their clothes have been borrowed or gifted to them in exchange for monetary retribution.
According to a Eurostat survey from 2017, the uses of hashtags and promotion of brands through influencers on social media has significantly increased since 2013.
Camera Nazionale della Moda Italiana published a report last week entitled “Influencer Guidelines and Interpretive Rules for Influencers.” Continue reading
MCM INTERPARFUMS
MCM will soon have a new fragrance, thanks to a licensing deal with InterParfums Inc. InterParfums has signed a 10-year worldwide licensing agreement with Jean Madar, chairman and chief executive officer of InterParfums, revealed plans to reinvent the fragrance category via the MCM partnership, the first launch of which is slated to be in stores in 2021.
We think that MCM the positioning, their territory does not compete with anything we have in our portfolio. We have brands that are in the luxury segment, but new school luxury, it’s more of an attitude.
Sung-Joo Kim, founder, chairman and chief visionary officer of the Sungjoo Group and MCM Holdings AG, purchased the German accessories brand in 2005, becoming the first Korean to buy a heritage European luxury brand.
IN THE MOOD FOR YVES
Saint Laurent will launch the fifth edition of its ongoing Self project here this week, this time inviting Hong Kong’s best-known film director Wong Kar Wai and the acclaimed photographer Wing Shya to co-create a film.
The series, launched a year ago, sees Saint Laurent creative director Anthony Vaccarello work with various creative figures to capture different aspects of the Saint Laurent personality through art and social commentary. Previous projects have partnered with Daido Moriyama, Vanessa Beecroft, Bret Easton Ellis, and Gaspar Noé. Continue reading
TAG WE ARE WATCH IN YOU
Tag Heuer has opened its first store in Canada, at the Yorkdale shopping mall in Toronto. Tag Heuer is investing in retail more than ever to ensure we are engaging with our customers through exceptional service and a rich brand experience.
Like many of its Swiss watchmaking peers, the label is focusing on bulking up its own network of stores, a strategy for gaining tighter control over customer relations and distribution channels, at a time when the industry is challenged by competition from the Apple watch.
The LVMH Moët Hennessy Louis Vuitton-owned label has nine stores in the U.S., including in New York, two in Texas, two in Florida and one in Las Vegas. LVMH’s watch division has had changes in leadership over the past year, now headed by Stéphane Bianchi, who succeeded industry veteran Jean-Claude Biver. Continue reading
VUITTON J’ADORO VENICE
With floodwaters reaching their highest level in 50 years, the Italian government has declared a state of emergency in the city, where the iconic Piazza San Marco has been closed to the public and its Basilica seriously damaged.
On Thursday, Italy’s Prime Minister Giuseppe Conte said the government will set up emergency measures, including the allocation of 20 million euros for the most urgent repairs.
Since Tuesday, dramatic images have been circulating on global media showing how water has seriously damaged not only boutiques including the Celine store, which was submerged but also iconic destinations such as The Gritti Palace hotel.
Reached by phone on Friday, Edoardo Caovilla, creative director and chief executive officer of Venetian footwear label René Caovilla, described the situation in the city as dramatic.
“Being from Venice, we are particularly in pain for what is happening,” he said. “Venice must be considered a museum like the Uffizi in Florence and needs to be managed that way.” Continue reading
KERING EXPLORERS MEDIA BUSINESS
Kering chairman and chief executive officer François-Henri Pinault is showing a growing interest in media.The luxury company invested an undisclosed amount in The Explorers, a global media platform focusing on environmental issues through an app and web site.
Launched on Nov. 7 by French television presenter Olivier Chiabodo and producer Jean-Pierre Morel, The Explorers broadcasts short films relaying the state of the planet worldwide, offered for free in 17 languages on mobile devices and desktop computers.
It also has a premium subscription service offering over a dozen documentaries through streaming platforms in 170 countries. New content will be added starting next year. Kering said it “aims to play its part in raising awareness worldwide about the need to safeguard biodiversity.” Continue reading
DIOR AND LINDBERG SINPHONIA
A crazy project, one that Peter Lindbergh was able to realise last year with the help of the French luxury label. Dior’s most iconic creations photographed in black and white in the streets of present-day New York: the images are as beautiful as they are surreal, breathing life into superb models from the past that we would ordinarily only see immortalised in museums. Continue reading
INSTAGRAM MASTER OF MARKETING
Rihanna has been at the leading edge of promoting women with a variety of skin tones, her brand is far from the only one to be inclusive in terms of body size, an issue heavily promoted by brands like American Eagle Outfitters among others.
Even so, Rihanna is getting much of the credit for revolutionizing the intimates industry one that is still dominated by Victoria’s Secret. According to market research firm Euromonitor International, in 2018, Victoria’s Secret was the market share leader in the women’s intimates apparel category, both the U.S. and internationally, with 24 percent and 4 percent of the market, respectively. That same year, Victoria’s Secret sold $7.4 billion worth of bras and underwear.
All of which begs the question: Just what is Rihanna’s brand offering that isn’t already out there? The answer might simply be just a little bit more of Rihanna.
The core strength of Savage x Fenty is very much Rihanna,the products themselves are similar to products that other brands carry. Savage x Fenty offers bras in cup sizes from A through H. But so do a number of other brands. Continue reading
A THEFT WITH A BAD TASTE
Hermès luxury brand bags were stolen from manufacturing workshops in the Bordeaux suburbs for a damage of several hundred thousand euros, the gendarmerie said Friday.
The damage is being estimated by Hermès”, this source indicated, confirming information from South West France.
The burglars broke in during the night from Thursday to Friday by making a hole in a wall of the luxury group’s temporary manufacturing workshops in Ambarès-et-Lagrave, according to the gendarmerie.
The safety system at this manufacturing site was not as advanced as in the future saddler-manufacturer’s factory, which should open in 2020 in Saint-Vincent-de-Paul, north of Bordeaux. Continue reading
JACQUEMUS LONDON FASHION AWARDS
It is not yet 30 years since he has already marked with his name the very select world of fashion designers. Simon Porte Jacquemus is the designer who never stops climbing and whose celebrities are mad of his clothes and accessories. But his talent is also and above all recognized by his peers. The proof is in the fact that he is nominated for two awards at the upcoming London Fashion Awards. The prestigious event will be held on Monday, December 2 at the Royal Albert Hall.
Every year since 1984, the jury of the British Council, the international British agency responsible for educational exchanges and cultural relations, has met to reward the houses, designers and models who have distinguished themselves over the past twelve months. For this 2019 edition, French designer Simon Porte Jacquemus is part of the selection. He was nominated in two categories: Brand of the Year (alongside Gucci and Prada, among others) and Accessories Designer of the Year. Continue reading
HERETIC LAUNCHES DIRTY VIOLET
The drag artist and burlesque performer is the latest muse to partner with Heretic, a genderless fragrance brand whose scents are made with naturally derived ingredients and do not contain synthetics. Heretic previously unveiled a scent with burlesque star Dita Von Teese. Called Scandalwood, the scent also came in the form of a striptease candle that showed Von Teese in various states of undress.
Today, Heretic launches Dirty Violet, an eau de parfum with notes of, fittingly, violet leaf, jasmine sambac, patchouli, cedarwood and labdanum. The composition, said Chachki, makes for a genderless scent that embodies what she typically gravitates toward.
Chachki’s Heretic campaign shoot was inspired by John Willie, the pseudonym of John Alexander Scott Coutts, a subversive illustrator from the Thirties. Coutts was also the publisher of Bizarre, an underground magazine centering around BDSM and fetish. Continue reading
THE 200 BILLION DOLLARS MAN
LVMH Moët Hennessy Louis Vuitton’s market capitalization shot past the 200 billion euro mark Monday, closing at 397.50 euros per share. The market capitalization of French rivals Hermès International and Kering, meanwhile, stood at 68.85 billion euros and 65.56 billion euros, respectively. Swiss-based Compagnie Financière Richemont trailed behind its French competitors, with a market capitalization of 41.52 billion Swiss francs, or 37.77 billion euros.
Recently, investors seem to have shrugged off disruption to the LVMH’s business in Hong Kong an important market for high-end goods over the third quarter. Looking to grow further, the group has offered $14.5 billion for Tiffany & Co. The outcome of the bid remains uncertain, however, even if no counter offers have emerged. Continue reading
IT’S MAKES SCENTS
The lors opened for Celine a store in Paris dedicated to its new line of niche perfumes, and the space is as art-centric as its clothing boutiques.
Works by Luisa Gardini, Rochelle Goldberg, Camilla Reyman and Søren Sejr are dotted throughout the store located at 390 Rue Saint-Honoré, whose design mirrors the Art Deco influences in the perfume bottles designed by Celine’s creative director Hedi Slimane. Continue reading