Designer fragrances reign supreme over the most glamorous category in the beauty industry. So why on earth aren’t more designers cashing in? Perhaps they’re too busy agonizing over the perfect shade of beige for next season’s collection.
Of course, there are those tiny little inconveniences like astronomical costs and a hyper-competitive landscape where everyone wants a piece of the perfumed pie. “This category is doing extremely well,” we’re told, “and designer fragrances are seen as ambitious and prestigious.” Right—because nothing says ambition like your sixth flanker of the year.
In the U.S. prestige market, fragrance is the fastest-growing category. Thanks in part to all those exciting price hikes and ever-stronger concentrations—because one drop is nice, but tripling the cost makes it truly elite.
There’s no right or wrong way to enter this market—unless, of course, you forget to offer a product that doesn’t smell like defeat straight out of the bottle. You’ve got to captivate the customer, seduce them. Enchant them, ideally. Continue reading
It’s a piece that doesn’t go unnoticed, and the bomber imagined by Dgena.fr and worn by artist Taic has literally gone around the world. An unexpected fusion of street and couture savoir-faire, this exceptional garment redefines the contours of clothing as a medium of expression for the French music scene.
The story of the Beall family, a true embodiment of the American dream built on resilience and entrepreneurship, began in 1915. That year, Robert Beall, a humble cotton farmer from Georgia, saw his crops devastated by a boll weevil infestation. Rather than give in to despair, he made a bold decision: to leave his homeland and seek new opportunities in Florida.
In the late 1990s, at just 18 years old, Gisele Bündchen was invited to walk in a major British fashion house’s spring-summer 1998 show — her very first international runway appearance. But an unexpected challenge arose: she was informed she would have to walk the runway topless.
Grazia Maria’s departure from Dior marks the end of an era which, despite enthusiastic proclamations, was above all notable for its inconsistency. Propelled to the rank of genius by complacent critics, she excelled in the art of effect without cause, of stance without vision.
Maria Grazia Chiuri, high priestess of maximal minimalism, has decided to play on home turf for her cruise collection. Ten years after making Rome vibrate with her cell phone, she returns with “Mirabilia Romae.” Rome, an open city, or how to try to surpass a decade-old moment of glory in a city that has seen Julius Caesar, Fellini, and the scooter from Roman Holiday.
It was Monday, that sacred day when millionaires get bored and mistresses get busy. Louis Vuitton, always eager to fill that existential void between a caviar massage and a scheduled divorce, unveiled his latest haute joaillerie collection at the Château de Bellver, a gothic setting perfectly suited to the egos of his guests.
Birkenstock 1774 and Maharishi have joined forces, and your feet will never be the same.
There was a time when influence rhymed with inspiration. Today, with female influencers, it rhymes above all with manipulation, scandal and ethics on sale. For behind the perfectly filtered stories and sponsored selfies lies a world where morality seems to have long since taken a trip to the Gobi Desert.
Dior announced Wednesday that it has officially been cleared of an Italian investigation into its supply chain. The Italian Competition Authority has granted the house a certificate of good ethical conduct, and Dior is delighted with what it calls a “positive conclusion,” which, in luxury communications terms, means “we had nothing to do with it.”
Last year, the Chanel bulldozer, which had previously been running at full speed like a red carpet catwalk, suddenly stalled. Revenues were down for the first time since the covid, and profits plunged by 30%. The culprit? The Chinese purse, suddenly less enthusiastic about the idea of spending a minimum wage on a handbag.
The luxury sector is going through an unprecedented period of turbulence. Long a symbol of excellence, abundance and aspiration, it is now undergoing a tangible erosion, illustrated by the upheaval of historic department stores. In the United States, Saks Global has just announced the elimination of 500 to 600 brands from its portfolio – a strong gesture that reflects a brutal readjustment in the face of a reality that is less golden than it used to be.
British fashion house Burberry is responding to the current challenges with an ambitious new savings plan, which could lead to the loss of 20% of its workforce by 2027. The stated aim is to reduce sales to £3 billion, with the full support of creative director Daniel Lee.
Time stood still in Cannes when, during the spring bloom of 2003, a famous singer delicately let her purple silk stole fall down her forearms on the esplanade of the Palais des Congrès. The day after her ‘Golden Ambition’ tour. The ‘doctrine of the Diva’ has been repeated on numerous occasions since, notably the previous year, when a certain Bella, bust unveiled in a chiffon creation on the red carpet, caused a sensation. A way of honouring the female figure, or an offence against decency, depending on your point of view, but the Cannes Film Festival has just put an end to it.
It’s where sacred leather sleeps on blessed shelves, and bags whisper for moccasins to meditate on. It’s on a cobbled street, of course, because tarmac is too vulgar for fashion mysticism, and with an air of mystery before a heavy wooden porte cochere that opens like a dramatic period film, here is the candlelit concept store lining the golden catacombs of style: the Palazzo Settimanni, the chic mausoleum of Gucci’s heritage.
The annual ranking of the 100 largest beauty companies reveals a changing industry, confronted by a tense geopolitical context, rapid technological advances and more complex consumer behaviors.
When stars cross-dress to seduce brands, we might think of a return to a form of glamorized slavery, the MET Gala 2025 once again rolled out its red carpet saturated with symbols, oversized egos and calculated provocations. This year, it was a Madonna flamboyant or perhaps tired of her own myth that made her mark, appearing dressed in a man’s suit, brandishing a huge cigar with the insolence of a wink addressed to Donald Trump. Provocative? Certainly. Subversive? Less sure.
It’s official: even €3,000 handbags are feeling the blues. The latest earnings season in the luxury sector sparkled about as much as a Chanel bag after a spin cycle. LVMH, Kering, Hermès… all walked the runway of disappointing news. Even Moët Hennessy had to cork it demand for cognac in China and the U.S. dropped lower than an influencer’s self-esteem during a brand blackout.