At the heart of the luxury goods and perfume industry, where every detail counts and design is king, a singular and enigmatic figure emerges: a bottle designer like Serge Mansau and Pierre Dinand in their day. But not just any designer: this one doesn’t work for the big name brands, but rather for some completely unlikely ones. Here’s a look at an artist who’s going against the grain.
While the world of fashion and luxury is dominated by the big houses of the Lord of Arnault and the Prince of Venice, this designer deliberately chooses to stray from the beaten track to make a name for himself. Why design bottles for Chanel, Dior or Gucci when you can design “Ce n’est pas drôle c’est Marrant” for Isabelle, “A mon Aix” for Jacquemus, or “un Ami qui vous veut du bien” for AMI perfume?
He challenges norms and expectations, questions established values and offers a subtle but powerful critique of the excessive superficiality that often characterises the world of luxury and the lack of humour, a powerful factor in memorisation. His approach provokes conversation, fuels social media and challenges established conventions. Ultimately, this designer manages to kick-start even the very universe he deliberately chooses to defy.
A visionary, or a social critic, refusing to conform to expectations by choosing to follow his own path like the Surrealists in their day, he reminds us of the importance of authenticity, creativity and freedom of expression in a world often dominated by the conformism of commercialisation. A courageous man so rare that we’ll end up calling a historian to find him.