Stefano Cantino, head of communications at Louis Vuitton, has been appointed deputy general director of the Italian fashion house Gucci. Cantino would start on May 2 and would work hand in hand with Jean-François Palus, president and CEO of Gucci, as well as Francesca Bellettini, deputy CEO of Kering in charge of the brand.

Cantino’s extensive experience in the luxury industry at senior levels in various organizations, his wide range of expertise, as well as his strategic thinking and artistic culture, make him a great asset to my team. It’s the lord of the Arnault ring who will be happy!

Although classified by some as a public relations executive, Cantino spent much of his 22-year career at Prada in various business development, merchandising and marketing roles, involved in everything from retail to industrial processes , working closely with Prada CEO Patrizio Bertelli and designer Miuccia Prada, but also at Vuitton as well, which he joined in 2018.

This appointment is part of a broader effort to evolve Gucci’s corporate culture towards a more collaborative, cohesive and team-based structure, and to adapt the organization to its mega-scale.