Guerlain and Le Coq Sportif have launched a limited-edition Arthur Ashe model teaming up the blockbuster women’s fragrance “La Petite Robe Noire” with a pair of sneakers.
It was designed to reflect the perfume’s aesthetic codes, with the shoes’ sides decorated with black-and-white leather braids. Their outer soles are of transparent rubber encrusted with silver-colored sparkles, meant to call to mind the perfume’s sparkle, according to Guerlain.
The tongue on the right sneaker features the rooster label of Le Coque Sportif, while the left has the black dress drawing symbolizing La Petit Robe Noire.
Each pair of shoes comes with a ceramic piece that can be worn as a charm on a necklace and a sample of the perfume with which to fragrance it.
The sneakers will be retailed in France starting on May 29 through Guerlain’s boutiques and the Courir chain of stores. Available in sizes 36 to 41, each pair will sell for 95 euros.