A PALAZZO FOR ZEGNA

For his latest Milan tour, Alessandro Sartori at sunset on Friday led the fashion crowd to the Palazzo Mondadori, a monumental Oscar Niemeyer-designed structure rising out of a flat landscape and framed by a series of concrete arches.

Set in a nature reserve on the edge of the Idroscalo Lake, the spectacular waterside building combining concrete and stone was commissioned in 1968, the same year in which Zegna’s ready-to-wear line was launched. And Sartori saw it as the perfect architectural incarnation of the design principles of his spring collection: “graphic and voluminous, but without weight.”

In his quest for weightlessness, Alessandro Sartori in his development of an athletic sartorial journey experimented with performance fabrics to the lightest of nylons

A bridge stretching across the water, with schools of small fish darting through, had been transformed into a mirrored catwalk bordered with benches, giving guests the feeling of walking on water as they took to their seats. Continue reading

DRIES VAN NOTEN ACQUIRED BY PUIG

Puig, the family-owned Spanish fragrance and fashion firm, has just been acquired by the Belgian fashion label known for its dignified and elegant designs.

“Puig will be the majority owner alongside Dries, who remains, over the long term, a significant minority shareholder,” the companies said jointly in a statement on Thursday. “Additionally, Dries Van Noten will continue as chief creative officer and chairman of the board.”

Dries, baron Van Noten (born 12 May 1958 in Antwerp) is a Belgian fashion designer and an eponymous fashion brand. In 2005, the New York Times described him as “one of fashion’s most cerebral designers”. His style is said to be “eccentric”, and fell out of favor during the long period of minimalistic fashion in the early 1990s, only to make a comeback towards the mid-2000s,culminating with Van Noten’s winning of the International Award of the Council of Fashion Designers of America in 2008. Continue reading

RED COLOR FOR LOUBOUTIN

The designer Christian Louboutin claimed an important victory in his ongoing battle to trademark red soles, after the European Court of Justice on Tuesday supported the company’s claim that the use of a specific shade of red on the underside of its shoes constitutes a recognizable characteristic of the brand.

The ruling by the European Union’s highest court comes in the context of a dispute between Louboutin and Dutch high street shoe brand Van Haren dating back to 2012. A Dutch district court in The Hague asked the European Court of Justice to rule on the nature of Louboutin’s trademark before it settles the matter.

Louboutin’s lawyers argued, on the contrary, that the trademark consisted of “the color red (Pantone 18‑1663TP) applied to the sole of a shoe,” regardless of the shape of the sole.

At issue was whether Louboutin’s trademark should be considered a shape trademark or a position trademark an important distinction as European trademark law does not protect signs consisting exclusively of the shape of a product. Continue reading

BE AN INFLUENCER IN SORBIER

Franck Sorbier, in his constant conceptual research on the future of Haute Couture and luxury, maintains his strategy in a post-apocalyptic area. By himself, he maintains the whole values of Haute Couture in this world, to keep the fundaments than others try to erase and to level down in order to be able to raise themselves by a mechanical effect.

We are not at the limit of poetry but we are in pure poetry; a fashion concept looking like a Manet or a Van Gogh. More specifically a moment to forget this world so unfair.

Beautiful memories are also the quintessence of fashion and as Camus used to say: “the way you name things can add to the misery of the world.”

THE NEXT ÉDITION AUTOMNE-HIVER 2018-2019. To book a ticket for Haute couture click here