Adidas has announced that it’s to roll out free virtual experiences across social and digital channels, “to support our community as they stay active, practice mindfulness, learn and seek entertainment”.
For the next three months it’s offering free premium access to its Adidas Training and Adidas Running apps globally. The apps are available in 15 different languages and loaded with specific workouts that can be done at home, as well as nutrition guides.
The company said that “lives may be at a standstill, but that doesn’t mean that we can’t keep moving [and] now more than ever, we have to be creative about how we’re taking care of each other and ourselves”. Continue reading