Rocco Iannone works at Ferrari Style like he tends to a legendary engine. As creative director, he designs the collections, orchestrates the silhouettes, and adjusts the accessories with the precision of a skill honed on rare machines. Before Maranello, he honed his skills at houses with solid traditions: Giorgio Armani, Pal Zileri, Dolce & Gabbana schools where elegance is measured down to the millimeter and over time.

At Ferrari, his fashion doesn’t roar to attract crowds. It doesn’t seek the flash of hype or the headlong rush of trends. It moves forward at a constant, steady, disciplined pace. Some see it as an engineer’s fashion that has become elegant, where every seam serves a purpose, every line fits together like an engine part essential, silent, efficient.

The designer doesn’t create a manifesto; he builds a wardrobe. A wardrobe conceived as a natural extension of the brand, its DNA, its rigor. A fashion guided and controlled to the core, almost corporate, yes, but in the noblest sense of the word. An elegance under control, which favors mastery over ostentation, and longevity over fleeting trends.

FM