Amandine Ohayon has been appointed CEO of Stella McCartney. She will be based in London and will replace Gabriele Maggio, who joined the company four years ago and will leave next month to pursue other opportunities, according to an anonymous source he will join the LVMH group.

Amandine was most recently CEO of Pronovias and has spent much of her career in the beauty industry, working with brands such as YSL Beauty and Armani Beauty.

In her new role at Stella McCartney, she will help elevate the house and accelerate its development based on its long-standing commitment to sustainable fashion, with a very corporate message.

Her passion for fashion and ethical values make her an ideal partner in our quest for a sustainable path to business success, said Stella.

She is a graduate of ESSEC and holds an MBA in luxury. Her most important role in the beauty industry was as Managing Director of the L’Oréal Luxe division for the UK and Ireland, a true success story.