Gucci’s creative vision is becoming more defined season after season, reaffirming an aesthetic that deliberately draws on the stylized, instinctive energy of the 1990s. Blending structured minimalism, assertive silhouettes, and a refined sense of nostalgia, the Florentine house is redefining its own visual language while reconnecting with the bold spirit that shaped some of its most iconic eras.

Following the release of the La Famiglia look book and the excitement sparked by the short film The Tiger, unveiled during Milan Fashion Week, Gucci continues to deepen its exploration of the very essence of “Gucciness.” This journey unfolds today in the first pre-collection, a pivotal moment that introduces new codes and confirms the aesthetic direction the house has chosen.

Titled “Generation Gucci,” this collection emerges as a natural extension of the reflection initiated around the house’s new archetypes. More than a simple stylistic exercise, it builds a gallery of contemporary characters who each embody, in their own way, the attitude, freedom, and irreverence inherent to Gucci. This creative gesture affirms the house’s ambition: to craft a fashion that honors memory while speaking resolutely to the present.

FM