Ahn reveals that the limited-edition Champagne collection will have a positive impact on the environment. Never forgets that the production of glass requires giant furnaces heated up to 1,600 degrees day and night. The glass is an ecological disaster. The production of a glass bottle rejects twice as much CO2 as a plastic one, but when the bottle is named Moët & Chandon’s it suddenly becomes positive.
Moët & Chandon’s Impérial Champagne Bottle shows a New Cool Design. For the first time in its history, Moët & Chandon has teamed with a designer on redesigning one of its signature bottles.
Ambush founder and creative director Yoon Ahn are the first designers in the history of Moët & Chandon to have the chance to revisit the bottle of the brand’s iconic Moët Impérial Champagne.
Ahn, who is based in Tokyo and along with designing her own label is also the creative director of Dior Homme’s jewelry collections, put her signature minimal touch on the bottle, coloring the traditional gold neck in black, which contrasts with a new white embossed label.
“I was thrilled to be given carte blanche to redesign the bottle of Moët Impérial. It was a great challenge given its recognizable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to this iconic Champagne,” said.