Fendi has made its choice sorry, the Lord has spoken and it is Maria Grazia Chiuri who takes over the artistic direction of the Roman house. This appointment comes in the midst of a chaotic reshuffle: Kim Jones’s departure, once expected to embody the creative breath of both haute couture and ready-to-wear, has left a void that Fendi is now scrambling to fill. Silvia Venturini Fendi, meanwhile, has been asked to step back, relegated to the more symbolic role of honorary president but given her last collection, this hardly comes as a surprise.

The thorny question remains: is Maria Grazia Chiuri truly the embodiment of Fendi’s future? Her years at Dior left a mixed legacy. Celebrated for her feminist slogans, criticized for a style often deemed repetitive, the Italian designer has hardly achieved unanimity. Before that, at Valentino, she worked in tandem with Pierpaolo Piccioli… and some still wonder whether she was ever truly the soul of the duo.

With this appointment, Fendi is playing the card of rupture—but also of risk. Maria Grazia Chiuri becomes the first woman to take full creative control of the house. A strong symbol, certainly, but not enough to silence the skeptics among whom I count myself.

FM