Jonathan Anderson, newly installed at Dior, had the rare foresight to warn everyone: no need to get excited before five collections which translates to roughly five years of patience, suspense, and colossal marketing budgets.
Essentially, he’s asking us to sit down, breathe deeply, and wait for the miraculous vision to emerge somewhere between the 247th experimental embroidery and the 12th 18th-century waistcoat, remixed à la Margiela.
Critics will have to relearn the art of anticipation, shareholders must practice mindfulness, and the public is expected to applaud the invisible while hoping that, perhaps, a concept will eventually materialize like a couture epiphany. Dior has thus become a long-form PhD, and we, kindly, its loyal guinea pigs.
FM