You can find everything at the Samaritaine Including young talented designers who parade from the first to the last floor, under the applause of the public. Fashion comes down to the street with men and women of the street (non-professional models)! This famous Fashion Week, this cenacle asleep and protected by some to remain in dark hyper-protected rooms for VIPs where everything sells so quickly that nothing is sold in the stores because they are empty of creation and meaning.
Dgena brought fashion down to the street, in Les Halles, the epicenter of youth, under the Amazonian Canopy in Paris, that young people want to protect at all costs and on the district of the last department store of the Lord Bernard Arnault.
The originality of that young Designer: the 20 created pieces are from overcycling, more commonly called “Upcycling” (end of rolls, fabric scraps, building tarpaulins, clothes found in resourceries, including clothes from individuals) and made in the luxury standards of Haute Couture. With this collection, Dgena shows that it is possible to make Luxury with existing clothes and materials, donated or from the recovery .
Choosing the theme of the French and Italian Renaissance to launch a luxury “Upcycling” collection allows Dgena to hit the minds. Her goal: “Let people think: this is not possible, she could not use old clothes to create this”, and yet, to everyone’s surprise, she did! The result is breathtaking. To the question I asked Gabriela Hearst: “Do you have a relationship with the Great Jacques Mouclier? She answered in an emotional tone: “Yes, he was my grandfather.