The quintessence of elegance… and a healthy bank account. For their next event, the “cruise” presentation (because a normal fashion show is so plebeian), the brand has set its sights on picturesque Lake Como. Charming, to be sure. But wait for the highlight: the accommodation option for the modest sum of 2,370 euros a night. Yes, you read that right. The price of a small electric city car for just one night. Imagine the breakfast included: unicorn tears and toast sprinkled with stardust.
Of course, this proximity to Switzerland is by no means a “convenient” coincidence for our dear Wertheimer brothers. We can already imagine the discreet little jaunt to supervise their Swiss Numbers.
Finally, the “simplicity” of the Italian lake, the postcard version for wealthy tourists used as a backdrop for an opulence that would make a monarch blush. We can imagine the influencers, with their constrained pouts and sponsored outfits, competing in superlatives in front of the scenery, all the while knowing that the next night their room will have cost more than the annual salary of some of their subscribers.
What audacity! What a vision! Showing overpriced clothes in a magnificent place, accessible to a tiny fraction of the world’s population. It’s almost a conceptual artistic performance about the absurdity of luxury. We applaud Chanel’s mastery in reminding us that good taste is above all a question of a blank cheque.
So get your popcorn ready (organic, of course, and at €50 a bag), because Chanel’s cruise show on Lake Como promises to be a spectacle as fascinating as it is indigestible.