Issey Miyake has inaugurated yesterday its first Italian flagship. Located in Milan on Via Bagutta, the 5,381-square-foot store is the first commercial space to open in 19th century Palazzo Reina, which was recently restored by a real estate firm.
“It’s exciting to see the synergy creating between the historic building and the Issey Miyake collections,” said Issey Miyake designer Yoshiyuki Miyamae, who highlighted that the Milanese flagship carries seven of the company’s lines, including the Issey Miyake label for both men’s and women’s, as well as Pleats Please Issey Miyake and Bao Bao Issey Miyake. “It’s a wide offering and it will be fun to see how customers will mix the different labels.”
Conceived by space designer and artist Tokujin Yoshioka, the stores spans over two floors featuring rooms dedicated to the different collections.
“We made sure to respect the building for example we rediscover the original frescos on the ceiling and we created simple installations to showcase the clothes. On the ground floor, the flagship is also decorated by impressive suspended aluminium sculptures.