He has designed and created watches for some of the greatest names in modern luxury watchmaking, including IWC, Omega, Universal Genève, Patek Philippe and Audemars Piguet. Gérald Genta is nicknamed by Christie’s the “Fabergé of watches

Gérald Genta was born in Geneva in 1931 to a Swiss mother and a father of Piedmontese origin. At the age of 20, he completed his studies in jewelry and goldsmithing and obtained a Swiss federal diploma. Recruited by Universal Geneva, he created the Polerouter model for the airline in 1954.

Gérald Genta has created many iconic watch models: Constellation for Omega (1959), Golden Ellipse for Patek Philippe (1968), Royal Oak for Audemars Piguet (1972), Ingenieur for IWC (1976), Nautilus for Patek Philippe (1976), the Pasha watch for Cartier (1985).

In 1998, following commercial and financial setbacks, Gérald Genta sold his brand to the Singaporean distributor The Hour Glass. In 2000, the brand was bought by Bulgari,