YSLYves Saint Laurent Beauté launches its latest innovation in lip color: Volupté Tint-In-Oil. In a new British campaign with the supermodel Cara Delevingne, she wears this new makeup item, a moisturizing lip oil that delivers bright, saturated color. Is it the year of the hybrid makeup revolution? Yves Saint Laurent Beauty could take things in that direction with its Volupté Tint-In-Oil, a lip color that combines intense color with nourishing ingredients.

This lip oil is designed to condition the lips while delivering long-lasting, vibrant color. It’s all thanks to YSL Beauty’s Colour Link Infuser technology, which defies the natural separation of oil and water to distribute pigments evenly throughout the oil. To turn the spotlight on its new lip color, the luxury brand enlisted Cara Delevingne, who is already a regular face in Yves Saint Laurent Beauty campaigns.