At the heart of Paris, Saint Laurent unveils its new flagship, a monumental setting that redefines the experience of contemporary luxury. More than a boutique, it is a true piece of brand architecture: a space where Anthony Vaccarello’s radical aesthetic meets the house’s timeless elegance.

Conceived as a visual promenade, the flagship unfolds across several levels where natural light and dramatic illumination interact. Each area has been designed to elevate the creative gesture: precise tailoring, iconic black leathers, sculpted volumes. The house’s cherished cultural approach is also present, with subtle touches of contemporary art and curated design pieces.

This new Parisian destination embodies a maison firmly oriented towards the future, while paying tribute to the founding DNA of Yves Saint Laurent: audacity, modernity, and absolute freedom of style. A new chapter begins — understated, architectural, and unmistakably Saint Laurent.

FM