Hermès is adjusting the trajectory of its Fragrance and Beauty division by appointing Anne-Sarah Panhard as its new managing director. This move comes as the beauty segment considered a strategic driver of diversification and international expansion has shown a slight decline over the first nine months of the year.

Before joining Hermès, Panhard built a strong international profile, first as a Fashion Buyer at Printemps, then as UK Country Manager for Salvatore Ferragamo, and later as Country Manager for Saks Fifth Avenue. She joined Hermès in 2011, subsequently leading Hermès France first overseeing commercial activities and then the domestic market during a pivotal phase of premiumization and retail consolidation.

Since 2018, she has headed Hermès Maison, overseeing a portfolio ranging from furniture to tableware, as well as Puiforcat, formerly owned by Pochet et du Courval, prior to its integration into the Hermès group.

FM