In its first fine jewelry collection, Prada is breaking ground as the first global luxury brand to use 100 percent recycled gold. Featuring American poet and activist Amanda Gorman; American actor, model and singer-songwriter Maya Hawke; and Dutch-Korean-Canadian musician Somi Jeon, Prada’s campaign is being photographed by David Sims.

Classic portraits are juxtaposed with gold-gilded reflections for a visually strong and immediate campaign, recognizably different from others in the category.

At the core of the collection is Prada’s signature triangle motif, which harks back to the brand’s founder Mario Prada. the bimbos of the fashion week thought that the triangle was the representation of their sex !

Prices range to $60,000. The debut collection features 48 pieces, of which 10 designs are available on a made-to-order basis.