Louis Vuitton and Frank Gehry have teamed up yet again, this time on a new fragrance line, called Les Extraits Collection.
For it, the French luxury goods house’s master perfumer Jacques Cavallier has created a new collection of extracts of perfume, while Gehry conceived a bottle to hold the five different juices. Each flacon comes topped with a three-dimensional, silver-colored sculptural work reminiscent of wind moving through and swirling a silver sheath.
“My ambition was to reinvent the extrait de parfum of the 21st century, bringing newness and new emotions without having any connections with the existing fragrances at Louis Vuitton by breaking the rules,” explained Cavallier, during a press conference held in Paris on Monday.
The fragrances are called Stellar Times, Cosmetic Cloud, Dancing Blossom, Rhapsody and Symphony. Each represents a different major olfactive family and is concentrated at 30 percent.
The fragrance line marks Vuitton’s second collaboration with the legendary architect, who designed the Fondation Vuitton in the Bois de Boulogne in a Paris suburb.