Last Wednesday, the Gucci show launched the Milan Fashion Week. The designer Frida Giannini presented an Eccentric Hippy baba cool collection influenced from the 1970’s and really far from what we were due to expect.
Never forgets that quality is not in the fabric but also in the design. The Gucci’s brand ambassador, Charlotte Casiraghi as well as the face of Gucci’s newly launched cosmetics line and Kate Moss sat front row.
There is no question that the 70s roots of this show ran long and deep. But Giannini seemed to really be trying to bring her beloved decade forward. She did this mostly in her chosen proportions, by cropping her bell bottom boyfriend pants, inserting sexy broderie anglaise into her denim day dresses, and deciding to go with above-the-knee cocktail dresses (instead of a more traditional maxi) for her printed bead embellished silk numbers. In this way she was able to give a feather light fashion face-lift to all the hallmark looks that have a good 40 years on them.