Contemporary designer brand Hervé Léger, best known for its body-con “bandage” dresses, has a new creative director: Christian Juul Nielsen.

He also has served as the creative director at advanced contemporary brand Land of Distraction since November 2016. It is understood that he will continue at the startup brand while bringing a shot of energy to the Hervé Léger brand.
The latter was part of the BCBG portfolio owned by Max Azria until the company fell on hard times and found itself in bankruptcy proceedings last year. Brand management firm Marquee Brands acquired the BCBG trademarks including Hervé Léger and then sold the Hervé Léger brand to Authentic Brands Group. ABG is also a brand management firm.