Paul Smith continues to modernize its leadership team with the appointment of Zia Zareem-Slade as managing director. Formerly head of Annoushka, and previously associated with Fortnum & Mason, Hauser & Wirth and Selfridges, she is known for her expertise in commercial growth, digital development and customer experience.

Her arrival marks a new chapter in the evolution of the British house, as Sir Paul Smith, who will celebrate his 80th birthday this summer, continues to reshape the brand while preserving its creative identity.

Remaining faithful to its signature blend of classic elegance and London eccentricity, Paul Smith is embracing a vision in which curiosity, originality and innovation remain at the heart of contemporary luxury.

FM