The iconic British house Burberry is consolidating its management team as its sales rebound, particularly in key markets such as the United States and China. In a phase of strategic revitalization, the group has announced two internal appointments aimed at bolstering its executive team.

Matteo Calonaci, currently Senior Vice President of Strategy and Transformation, has been promoted to Director of Operations and Supply Chain. He will now oversee planning, logistics, strategy, transformation, as well as data and analytics. He succeeds Klaus Bierbrauer, the outgoing Head of Supply Chain and Industrial Affairs, who will leave the company after the February fashion show, following a brief transition period.

Meanwhile, Johnattan Leon, previously Senior Vice President of Commercial and Chief of Staff, has been appointed Director of Customer Experience. He will lead all activities related to customer relations and loyalty, including customer service, in-store excellence, commercial operations, and the brand’s digital ecosystem.

Both strategic leaders will join the executive committee and report directly to CEO Joshua Schulman, who was appointed to breathe new life into Burberry.

This reorganization comes as the group’s results show a genuine recovery. Comparable retail sales rose by 2% in the second fiscal quarter, exceeding analysts’ expectations of stagnation a positive sign after a 1% decline in the first quarter.

For the first half of the year, comparable sales remained stable at £854 million, a solid performance compared to the same period last year, when the luxury brand experienced a 20% drop.

With this managerial realignment and an improved commercial trajectory, Burberry appears determined to solidify its renewal in a cautious luxury sector, where the iconic trench coat brand aims to regain its former brilliance.

FM