Dubbed Valentino The Narratives, the show will take place on June 16 at 2 p.m. at the Università degli Studi di Milano Statale. The event will kick off Milan Fashion Week, which runs through June 20.

While the women’s and couture collections are traditionally unveiled in Paris, this is actually a return to the roots, since founder Valentino Garavani presented his first men’s show in Milan in January 1985. No more Paris and its traffic jams.

In 2022, the house launched Valentino House Essentials, a selection of timeless but ever-changing staples that serve as codes for Piccioli’s creative vision, and the project will continue this year.

Other luxury brands, from Gucci to Versace to Givenchy to Moschino, have moved away from the mixed-use format, where women’s clothing often distracts from men’s clothing. It’s likely to move away from Paris Fashion week as well.