Kim Kardashian expects social media will work its magic for her once again and give her a place in the congested celebrity fragrance game.

The reality TV star has become a serious businesswoman and will launch on Wednesday three eau de parfums at her online beauty destination, There will be three variations of the gardenia fragrance, her favorite flower and scent: Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud. Each  will be sold in 30-ml. and 75-ml.

The three Eau de Parfums will be just sold online and be done it all digitally, she said. There is one exception: the range will have a small off-line presence, to start, at Los Angeles-based e-commerce site Violet Grey’s store on Melrose Place.

The twenty-year-old sister, Kylie Jenner, has spent the last two years building her multihundred-million-dollars “Kylie Cosmetics” empire, and Kardashian is angling to do the same with KKW Beauty. The Kardashian-Jenners beauty businesses are going toe-to-toe with industry behemoths like L’Oréal, Coty Inc., Shiseido Co. and The Estée Lauder Cos. Inc., with single-day sales volumes and record sell out times that even the largest of legacy beauty brands can’t command.