rihannaAfter a capsule collection created with Solange Knowles, Puma, the German brand has announced a long-term collaboration with the singer, Rihanna. In January, Rihanna will become the global ambassador for the “training” range for women, but also artistic director of the collections. As of Spring/Summer 2015, some of the pieces will have her signature.

Rihanna has signed for several years and her contract would amount to 10 million dollars. “Rihanna will work with Puma to both create and customize classic models as well as imagine new products” said the firm.

Bjorn Gulden, the Managing Directore of Puma said that it was a tremendous opportunity to sign up with Rihanna. She will be a fantastic Ambassador for the brand name considering her celebrity, her charism, her character and her ambition. This news should not please Beyoncé who will shortly create her sportswear line in partnership with Topshop…