Featured at Abercrombie and Fitch’s Fifth Avenue flagship in Manhattan was a McLaren Formula 1 race car and a new line of licensed McLaren graphic T-shirts, hoodies and jackets.
Abercrombie’s McLaren licensed graphic tees and apparel went viral on TikTok last year when drops of Abercrombie’s McLaren licensed graphic tees were released. Content creation, social media collaborations, and events are also part of the partnership.
The collaboration now includes six licensed T-shirts, hoodies and sweatshirts across men’s, women’s and kids’ sizes, with more to come throughout the year. Prices for the products range from $40 to $90. They are available on abercrombie.com and in Abercrombie stores. Through Sunday, the race car will be on display at the Abercrombie store at 668 Fifth Avenue.