LVMH has acquired a new perfume brand “Jean Patou”. The giant French conglomerate secretly took management control of Patou last year from Designer Parfums, a UK group based in Watford north of London, which is owned by Mehta business family.

After a couple of months the board of Jean Patou appointed Sidney Toledano to be its new chairman, replacing Nikita Mehta, the 28-year-old daughter of Dilesh Mehta, the CEO and founder of Designer Parfums.

At the time, LVMH board member, Toledano was CEO of Christian Dior. In January, he became the President of LVMH Fashion Group, which controls a series of significant fashion houses including Céline, Fendi, Givenchy, Pucci, Kenzo and Loewe. Continue reading →