Phoebe Philo is returning to fashion with an independent, namesake house and with LVMH Moët Hennessy Louis Vuitton as a investor.
The acclaimed British designer would create clothing and accessories "rooted in exceptional quality and design," and would divulge more details about her new brand in January 2022.
With a powerful silent partner LVMH. I have greatly appreciated discussing new ideas with Bernard Arnault and Delphine Arnault and I am delighted to be embarking on this adventure with their support.
The designer has been keeping a low profile since exiting Celine at the end of 2017. In one of her first public projects, she signed on to be a juror for the 2021 ANDAM awards, which were presented in Paris earlier this month.
It is unusual, though not unprecedented, for LVMH to back a new brand. Its core expertise lies in animating heritage brands like Louis Vuitton, Dior and Fendi with buzzy designers, celebrity ambassadors, retail razzmatazz and spectacular press and client events.
In 2019, it launched a fashion brand for Rihanna, following the blockbuster success of Fenty by Rihanna beauty products. The start-up came up against the coronavirus crisis and LVMH and the pop star paused the luxury maison last February, while roaring ahead with Savage x Fenty lingerie.
She was succeeded at Celine by Hedi Slimane, who dropped the accent in the label’s name and reoriented the brand toward retro-tinged, bourgeois French chic.