An exclusive platform dedicated to the luxe online has just been launched by LVMH. The question is: will the online will revolution the luxe? The online shopping of luxe launches its first video “shoppable”. Share on Facebook, etc …, the principle is simple and the idea bright. It is precisely the privilege of the luxe to combine business with pleasure.
Launched in 2010, the site offers a new feature: to combine video and shopping. Luxury clothes are presented in short films produced by designers, free then to visitors to purchase them in a click. This innovative technology includes a click-&-buy functionality in the background of the video, and this without disturbing the viewing. By clicking, users can fill in the basket, and then they are redirected to the websites of brands which work with.
True to its image very high –end, the site wants to develop demanding technologically and artistically contents. For the first video, the web portal is associated with with major fashion houses Louis Vuitton, La Perla, Kenzo, Haider Ackermann, Rick Owens, Martin Margiela and Bottega Veneta .