Cult NYC streetwear brand Supreme’s latest collaboration was announced last Tuesday with iconic German luggage manufacturer Rimowa. They have developed a four-piece suitcase collection.
Since Alexandre Arnault took over Rimowa (after LVMH acquired an 80% stake in the premium luggage company), the young CEO has been rolling out a new, more millennial-focused image for the brand, employing strategies such as pop-up retail experiences and savvy collaborations to give Rimowa further appeal in the fashion and lifestyle spaces.
Indeed, the Supreme collaboration doesn’t look to be the last streetwear partnership for Rimowa this year: Arnault teased an upcoming collaboration with Off-White with an Instagram post in September 2017, before returning to the subject with another photo posted when Virgil Abloh was named at the head of Louis Vuitton’s menswear collections, this time suggesting that the collaboration was slated for launch in Summer 2018.
The collection will be available in Supreme’s New York, Brooklyn, LA, London and Paris stores, as well as online, from April 12, and will be launched in Japan and in selected Rimowa stores from April 14.