Ermanno Scervino has asked the photographer Peter Lindbergh to launch the fall advertising campaign of his label. Set in Paris, the images are fronted by Italian model Mariacarla Boscono.
Flanked by male model Victor Norlander, Boscono is captured strolling on the riverfront of the Seine in the black, white and colored images.
Scervino said Boscono was “perfect” for the campaign, explaining how “thanks to her personality, she is able to interpret all my creations in an original and authentic way.”
As the designer wanted a strong and independent woman to embody his fall collection, Boscono is styled in mannish garments a total-white suit and flat, lace-up shoes. More feminine light dresses, embellished with pleats and details in lace, are coupled with military-inspired, oversize coats with fur inserts.
A short black-and-white movie was also created to flank the ad images, which will run worldwide starting from this month.