ZALANDO DRUGSTORE & ROLF

Viktor & Rolf are taking their conscious couture philosophy to a wider audience with a collection for Zalando that is made from left over clothing.

It also marks the debut of Zalando’s new recycle project, which is aimed at raising awareness around sustainability in fashion and consumption.

“We have been working on the idea of recycling for a couple of seasons in our couture shows in various ways, and we feel quite strongly about it. We said to ourselves it would be so great to take this to a bigger audience. It was great fun to think about ways to translate a couture idea into a ready-to-wear idea, and to have it industrially produced.” Continue reading